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9 REASONS YOUR SOCIAL RECRUITING STRATEGY SUCKS

9 REASONS YOUR SOCIAL RECRUITING STRATEGY SUCKS

You continue to post and pray “The number of times I see a major corporation regurgitating job postings and links makes me want to run screaming from the room. I will repeat myself for the billionth time: Social media is NOT a job board. It is NOT a broadcast tool. You have a gajillion job boards in the world. And mostly people are going to use Google or Indeed to search for jobs. That is where job postings go. Not on your Twitter feed. No. No. No…..” About Traecy Parsons Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing...
Is Social Business the Same as Social Media?

Is Social Business the Same as Social Media?

Is Social Business the Same as Social Media? “The social business meme is very much on the rise. Being good at social media doesn’t necessarily make a business social, so what does? For what it’s worth, I am not a believer in the Salesforce.com social enterprise (too dependent on social media), and for the same reason am mildly sceptical about Brian Solis‘s Pivotcon, the new but annual conference on how businesses will transition from social media to social businesses, even though I agree it is the pivotal discussion forum on the future of social.” Haydn Shaughnessy...
Ready! Aim! Fire!: How To Execute Successfully Every Time (Part 2)

Ready! Aim! Fire!: How To Execute Successfully Every Time (Part 2)

Ready! Aim! Fire!: How To Execute Successfully Every Time (Part 2) “This is the 2nd installment about startup planning and execution based on the concept of “Ready, Aim, Fire” – a time-tested, tried-and-true adage that applies as much to the subject at hand as to shooting a gun or a bow and arrow or playing golf. In Part 1, the focus was on perhaps the most common failure mode, “aim, fire, ready,” and some strategies to help you avoid that all too common pitfall.  As with Part 1, the context and examples here in Part 2 focus on go-to-market and related functions, as things most often go wrong in startups (and sometimes big companies, too) during these execution phases. So, on to Part 2: “Ready, Fire, Aim.” Bryan Stolle http://www.forbes.com/sites/bryanstolle/ Ready. Aim. Fire. With the classic order of operations and identifying your target market up-front, you increase your chance of hitting your mark (Source: Shutterstock).  ...
Ready! Aim! Fire!: How To Execute Successfully Every Time

Ready! Aim! Fire!: How To Execute Successfully Every Time

Ready! Aim! Fire!: How To Execute Successfully Every Time “It’s a very old, tried and true adage.  This legendarily accepted process of operations works universally whether shooting a gun, a bow and arrow, playing golf, or leading a team to achieve an objective.  Prepare or ready yourself for the intended action; take aim on the objective and goals; and then fire, or execute.  Yet so many entrepreneurs, CEOs, and other executives and managers often struggle with following these simple steps, often with disastrous consequences and wasted resources and money.”  Bryan Stolle http://www.forbes.com/sites/bryanstolle/ Ready. Aim. Fire. With the classic order of operations, you increase your chance of hitting the bulls eye (Source:...