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How to Reach Your Ideal Customer on Social Media

How to Reach Your Ideal Customer on Social Media

Understanding how to reach your target customers on Facebook and Twitter can be confusing enough, never mind the new platforms that are constantly coming along. Sometimes, as Taverniti’s experience shows, its enough to just dive right in, especially on new services that have yet to be overrun. Where a more studied approach is called for, here are a few rules to keep in mind. Read more… Author: Jeff...
5 Ways to Make Your Workspace More Productive

5 Ways to Make Your Workspace More Productive

It feels great to just be in New York’s Grand Central Station. The high, vaulted ceilings, natural light from the arched windows, wide stone walkways, and generous, elegant stairs… It can lift the spirits of even the most harried commuter. It is spacious even amid a mob and there’s a feeling that you can breathe. There is a flow, a simplicity. No clutter. Read More… About Live in the Grey: Live in the Grey offers resources, inspiration, consulting and community to help you change your approach to work. We believe blending the black-and-white mentality that divides personal/professional, life/work, friends/colleagues makes work more fulfilling – and...
9 REASONS YOUR SOCIAL RECRUITING STRATEGY SUCKS

9 REASONS YOUR SOCIAL RECRUITING STRATEGY SUCKS

You continue to post and pray “The number of times I see a major corporation regurgitating job postings and links makes me want to run screaming from the room. I will repeat myself for the billionth time: Social media is NOT a job board. It is NOT a broadcast tool. You have a gajillion job boards in the world. And mostly people are going to use Google or Indeed to search for jobs. That is where job postings go. Not on your Twitter feed. No. No. No…..” About Traecy Parsons Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing...