“This is the 2nd installment about startup planning and execution based on the concept of “Ready, Aim, Fire” – a time-tested, tried-and-true adage that applies as much to the subject at hand as to shooting a gun or a bow and arrow or playing golf. In Part 1, the focus was on perhaps the most common failure mode, “aim, fire, ready,” and some strategies to help you avoid that all too common pitfall. As with Part 1, the context and examples here in Part 2 focus on go-to-market and related functions, as things most often go wrong in startups (and sometimes big companies, too) during these execution phases. So, on to Part 2: “Ready, Fire, Aim.”
Ready. Aim. Fire. With the classic order of operations and identifying your target market up-front, you increase your chance of hitting your mark (Source: Shutterstock).