Differentiating you from the competition
You have a unique story to tell and a unique value proposition differentiating you from the competition. The resources you put toward advertising, public relations, website creation and maintenance, social media and branding drive your sales. They make up the core of your marketing plan. They are part and parcel of your individual story that explains why customers should choose your goods or services over a competitor’s.
Both large and small businesses rely on dynamic marketing plans to drive growth. The Lane Organization dedicates a specific portion of our services to ensure that your marketing strategies:
Serve your needs
Continue to provide significant return-on-investment
Are effectively maintained and followed
Yet, outdated marketing practices continue to provide disappointing results. Since the marketing paradigm is in a continual state of flux, you must keep up with its changing tides. But when you have enough to do just running your business, you don’t have the time, energy or resources to devote to it.
Overview: Target Market, Customer and Competitor profile
Marketing Objectives and Goals, Marketing Strategy, Action Steps
Vision and Mission Statement
Business objectives: Short and Long Term
Financial Analysis: Sales and Profitability Analysis
S.W.O.T. Analysis and Activity Sheet
Market Overview, Your Market
8 P’s of marketing
My Mission to You
Monitoring/Measurement Activities/Report Card
Average of 20 hours per month for business development services.
Insure overall plan is implemented.
Insure that real time corrections to plan are made as need.
Measure effectiveness of plan.
Meet regularly with owners and staff to discuss plan implementation.
Close the Loop
Close the loop between your marketing strategies and positive results with The Lane Organization. Differentiating you from the competition is what we do best. Together, we can create new marketing ideas on a regular basis.
The Lane Organization defines marketing as the process of communicating the value of your product or service to your customers, while building long-term relationships. We bring the power of community-building to:
Attract new clients
Retain current clients
What is your story?
Strengthen your brand identity
Connect you with your customers
The only way is up!
Build stronger relationships
Increased sales? Check!
Create long-term growth
Tell Your Story
At The Lane Organization, we have mastered the art of creating, delivering and communicating value. We take the time to get to know what makes you unique so that we can effectively tell your story. We bring marketing ideas to our initial meeting based on up-to-date marketing principles. As we get to know you and your business, we discuss proven strategies and tailor them to your particular needs and budget. We grow as you grow; our success is based on your success.
Let The Lane Organization write your next — or first — marketing plan. We include:
Business community participation
Seminars and workshops
Customer care program development
Educational programs for a targeted audience
Advertising strategies for television, radio and print
Public relations and press releases
New product or service roll-outs
Once we begin, The Lane Organization monitors the marketing results and suggests changes as needed to best focus your resources. Whether you need to move into mobile social media markets or sponsor a business group luncheon, we keep our finger on the pulse and let you know when the timing is right. Our marketing goals for you:
Moving you from one income level to the next
Reviving your company’s growth
Developing plans for continuous growth
Reviewing your office procedures to support ongoing marketing plans
Revising sales and management functions to promote growth
Performing market research
Consulting on website design and development
Connecting you with other professionals who can support your growth
Providing a monthly review of current marketing results versus forecast
We only succeed when you succeed. We work hard each month to earn your trust and grow your business. Since our success is based on your success, every marketing decision ultimately is made with only one thing in mind: your continued growth.
Contact us today for your personalized marketing proposal.